Digital Marketing For Sports Betting & Gaming Industry

A MARKETING SOLUTION FOR SPORTS BETTING & GAMING INDUSTRY

With smart targeting, Adfuel can determine and differentiate between which customers are placing bets online and watching at home as opposed to traveling out to a sporting event

The gaming industry can always benefit from deploying digital marketing strategies to increase their potential client reach.

Produce captivating digital marketing segments for your customers, and deliver increased results with
precision.

GEOLOCATION
TARGETING

A digital resolution that utilizes a geo-fencing to construct a virtual barrier around a chosen, defined location for your business. The airspace data collected from the specified location utilizes consumers’ media behaviour to emanate what ads, and notifications, the user is viewing in that area.

 Explore location based automated digital advertising to precisely market your products to the right customers simply by selecting a perimeter around the physical location of all relevant products and services.

CREATIVE
RETARGETING

Evolve your advertising through marketing campaigns built to deliver interactive advertising that highlights content from your business. Consistently and reliably optimize your marketing segments through building engaging, dynamic ads.

WIDEN YOUR REACH

Expand your reach and attract high-quality leads by amplifying your ads across multiple channels, including social media, websites, and mobile apps. Instead of managing separate campaigns for different platforms, our all-in-one solution streamlines the process, allowing you to target your ideal audience with precision. By integrating various advertising channels into a single platform, you can enhance brand visibility and drive engagement more effectively.

With a data-driven approach, you can optimize your campaigns in real time, ensuring that your ads reach the right people at the right moment. Whether your audience is scrolling through social media, browsing their favorite websites, or using mobile apps, your message will always be present. This seamless multi-channel strategy not only increases brand awareness but also maximizes your return on investment by turning potential leads into loyal customers.

AUDIENCE EXTENSION

Professionally designed to display campaigns that maximize your return on audience reach. To captivate user attention, audience segmentation uses a combination of both audience intelligence and audience targeting.

Using channels that identify your audience mediums, this digital marketing strategy allows you to not only market to a desired audience, but to build relationships with your customers for a partnership of value and relevance.

CREATE CAMPAIGNS TO BOOST SPORTS BETTING & GAMING APP OR WEBSITE AWARENESS

FACEBOOK
INSTAGRAM
PROGRAMMATIC
DYNAMIC DISPLAY
NATIVE
& GOOGLE
ADS

INSIGHTS

The US market for legal, regulated sports betting increased from 15 to 30 states (+ D.C.) in 2024 and is likely to continue expanding into new states. 

As legalizing spreads, Nasdaq predicts that the worldwide market for sports betting will grow by 47 percent by 2028, hitting an estimated $10 billion.

OPPORTUNITY

In 2024, U.S. advertisers are expected to invest $8.59 billion in gaming-related ads, a figure that has more than doubled over the past five years, according to a March 2024 eMarketer forecast.

Given the fierce competition and rising marketing budgets, it is essential for gaming companies to differentiate themselves by effectively targeting and tracking their audiences.

INSIGHTS

Galaxyads audiences & attribution can help you build and optimize your media efforts.
Galaxyads Audiences:

  • Audience behavior
  • Proximity
  • Online interest

Galaxyads Measurement:
Our team helps you win by maximizing spending, and boosting media efficiency.

OPTIMIZATION STRATEGY

Develop insightful information that helps you target the right customers at the right time. Then use this data to strategize and deploy cross channel digital marketing campaigns. To enhance both the performance of your current campaign and the strategy of your next efforts, we closely measure and optimize everything for you.

ACTIONABLE INSIGHTS

To guide your activation plan, we utilize audience demographic and visitor patterns to increase campaign performance

CUSTOM AUDIENCES

Create and implement customized audiences based on consumer history, current visitor patterns and proven online interests.

MULTI-CHANNEL

Engage your audience across numerous channels by utilizing programmatic, social, email, native, ATV, OTV/TTV, audio, and other channels.

ACTIONABLE INSIGHTS

Analyze your customer behaviors as a result from your marketing initiatives. Optimize your campaigns based on performance.

BETTING LAWS

In popular sports states including New York, New Jersey, Illinois, Washington, and Arizona, sports betting is now fully legal.

More states are now on the horizon of fully legalizing sports betting including the likes of Florida, Ohio and California.

Reaching sports enthusiasts in states where sports betting is now permitted is essential to fully capitalize on constantly changing trends.

With smart targeting adfuel can determine and differentiate between which customers are placing bets online and watching at home as opposed to traveling out to a sporting event.

Sports betting is becoming more and more popular in the United States with currently over 30 states passing bills to make sports-betting fully legal

AD
SPEND

The gaming industry spent more than $488 million on
advertising in year of 2024.

The top 10 firms in the gaming market by ad expenditure are all sports betting enterprises, and several of them have already engaged audiences across numerous marketing channels such as Social, DSP, and Programmatic.

TV received 70% of the gaming industry’s advertising budget in 2024, a 63 percent rise year over year.

At adfuel we can help you manage and optimize these multi-channel campaigns. 

CONSUMER TARGETING

Target customers that are most likely to visit Sports Stadiums in person. Galaxyads can reach any live sports fans throughout their entire consumer journey by using unique foot traffic and affinity data. Target customers that are most likely to visit Sports Bars. Adfuel can fully understand any Sports Bar attendees through their entire consumer journey by using unique foot traffic and affinity data to track user habits throughout their day both before and after visiting a sports bar.

URBAN RESIDENTS

Many urban residential consumers will grab a drink in the stadium before, after or during the game they are attending.

URBAN RESIDENTS

Many urban residential consumers will grab a drink in the stadium before, after or during the game they are attending.

URBAN RESIDENTS

Many urban residential consumers will grab a drink in the stadium before, after or during the game they are attending.

URBAN RESIDENTS

Many urban residential consumers will grab a drink in the stadium before, after or during the game they are attending.

BAR-GOERS

Many socialites will start their night at one sports bar and continue on to multiple other bars in one night.

BAR-GOERS

Many socialites will start their night at one sports bar and continue on to multiple other bars in one night.

BAR-GOERS

Many socialites will start their night at one sports bar and continue on to multiple other bars in one night.

BAR-GOERS

Many socialites will start their night at one sports bar and continue on to multiple other bars in one night.

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